At the age of 19, Ora-Ito became renowned the world over by turning the products of major international brands into 3D. In his own design studio, he develops a range of projects, across all sectors and works with the biggest companies and the most prestigious furniture producers: Thierry Mugler, Adidas, Kenzo, L’Oréal Professionnel, Guerlain, Habitat, Zanotta, Artemide, Cappellini… His philosophy, “simplicity”, consists of offering the consumer an object with a simple appearance, void of any complications, which intelligently and invisibly integrates the constraints and complexity of the product. His creations combine formal aesthetics with functional rationalism, through a timeless and universal design.
It was true to this philosophy back in 2006 that he created, in partnership with Cindarella, an avant-garde design range which carries his name. This new collection is the reflection of Cindarella’s traditional know-how transported into the future by the forward-thinking talent from the designer’s studio. Simple dimensions giving a clean, efficient silhouette, make up the Ora-Ito range, which spans armchairs, mirrored units, reception desks and massage tables, evoking a future of absolute purity.